This week saw a major influx of inventory in the Mexico Beach/St. Joe Beach/WindMark Beach market, with 23 new listings hitting the market, more than half of which were 12 new DR Horton homes in WindMark's newest expansion, featuring Emerald Series homes, which is a higher quality home with tile showers, higher-end LVP flooring, and other upgraded features. Buyer activity remained strong, with 12 properties going under contract this week, the highest we've seen in several weeks. We also saw 8 sales close, while sellers made 16 price reductions as they continue to adjust to the growing inventory and stay competitive. With Horton flooding the market with a new product and new contracts increasing, this is an important week to watch as the market takes shape, going into the spring break weeks. Let's dive into this week's sales.

106 N 30th St

A 48-unit self-storage facility in the heart of Mexico Beach closed off-market this week at $1,200,000. Built in 2010 and totaling 5,125 sq ft, the property sits on a .34-acre lot near Ace Hardware and offers established income. This was a cash transaction and was the first commercial structure to sell in Mexico Beach since 2022. 

Link to Listing

774 Backwater Rd

This 5BR/3BA home in WindMark closed at $700,000 after just 12 days on the market, selling at roughly 97% of its $725,000 list price. Built in 2022 and offering 2,535 sq ft, the home sold at $276.13 per square foot and was sold furnished. This is the second-highest sale on Backwater ever and is the quickest sale on the street in over a year.

Link to Listing

7220 Americus Ave

After 87 days on the market, this 3BR/2BA manufactured home in St. Joe Beach closed at $430,000, exactly $20,000 off the asking price. The 1,080 sq ft home, built in 2020 and located steps from the beach on a .17-acre lot, sold partially furnished at $398 per square foot. While it does sound like a higher-priced sale on paper, there were a lot of upgrades to this property. 

Link to Listing

189 Needle Rush Dr

DR Horton's Rhett floorplan in WindMark closed at full list price this week(shocker, right?!), $419,900, after a whopping 226 days on the market. The 4BR/2BA, 1,799 sq ft home sold at $233 per square foot, representing a roughly 10% discount from the original $467,400 list price. 

Link to Listing

124 2nd St

A cleared corner lot with utilities in place in Mexico Beach closed at $315,000 after 13 days on the market, selling at roughly 97% of its $326,000 list price. The 75x122 lot sits in the X flood zone, one block from the beach, with alley access and utilities already on-site from a pre-hurricane mobile home. The corner location and alley access add significant value for future development, making this a solid pickup.

Link to Listing

120 Sunray Ct

A 1999 mobile home in Beacon Hill closed at $285,000 after 49 days on the market, only $15,000 from the original listing price. The 1,344 sq ft mobile home sits one block from the beach on a .36-acre corner lot in the X flood zone and allows for short-term rentals, making it an attractive option for buyers looking to purchase a rental sub-$300k.

Link to Listing

231 Salt Creek Ln

DR Horton closed another Salt Creek townhome this week at $276,000 after 1 day on the market, selling at roughly 94% of its $294,900 list price, once again, an uncommon statistic to hear when reporting on a DR Horton sale. The 3BR townhome was a VA-financed deal and sold at $189.04 per square foot. This marks another intended sale for the DR Horton/St Joe Company neighborhood.

Link to Listing

130 Desoto St

A lot in the first block of St. Joe Beach closed at $190,000 after just 10 days on the market, selling at roughly 86% of its $220,000 list price. The cleared 50x100 lot offers Gulf views from an elevated build and was a piece of a former St. Joe Beach homesite prior to the Hurricane. No utilities were in place.

Link to Listing

Area Info/Updates

While a lot of y’all love to see year-over-year real estate market statistics, I've been getting more and more questions about the rental market, so I wanted to highlight that this week with some statistics from a local rental company. Starting out, the occupancy for our market was 43.8%, which was down about 1% year compare to 2024 and is slightly lower than the nationwide average, which is typical with a seasonal community. As I have previously mentioned, the biggest change was the booking window, or the time between a booking and the start of the stay, which was about 4% less this year, meaning more and more last-minute bookings. Stay lengths also decreased, and there were far fewer week-to-week bookings, showing renters are preferring to be more flexible with their stay dates, especially in the off-season. The neatest statistic that I believe a lot of buyers could use in their analysis of rentals is the REVPAR(Revenue Per Available Room), which shows the average rent per room, allowing us to calculate the difference between different bedroom homes. In 2025, the REVPAR was $182 for our comparative market. 

My other area update is that the Beach Bear Coastal Cafe officially opened this week, and it is amazing. They are serving beer and liquor, and it is an all-around great environment. It is well worth the visit! 

That’s all for this week’s market update. Thanks for reading!